Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Tokyopop and Mattel partner to release Barbie and Hot Wheels manga-style graphic novels by 2026. New stories and artwork will ...

Mattel, Inc. MAT, in partnership with the manga and anime media brand TOKYOPOP, will develop original manga-style graphic ...

Mattel and Tokyopop have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel’s Hot Wheels and Barbie brands.

Mattel (NASDAQ:MAT) and TOKYOPOP are teaming up through a publishing partnership that will develop manga-style graphic novels ...

Though purchases are still primarily made for children, adults are buying them at a faster clip, said Roberto Stanichi, who oversees Hot Wheels at Mattel. He estimates that adult collectors drive ...

How the team at Mattel continues to drive creative thinking for this iconic brand ...

Hot Wheels & Global Head of Vehicles at Mattel. For 56 years, Mattel's diecast Hot Wheels have not only endured, they've expanded and evolved to become part of American culture. Worldwide sales ...

Ofek, Elie, Andres Terech, and Nicole Tempest Keller. "Hot Wheels at Mattel: Reinventing the Wheel." Harvard Business School Case 521-015, September 2020. (Revised December 2020.) ...

Condensing 60 years of Ford Mustang history into a 5-car Hot Wheels set sounds nearly impossible, and the contents won't ...

Mattel Inc. (MAT) and the manga and anime media brand TOKYOPOP have partnered to create original manga-style graphic novels for ...