Memorable “Elf” quotes aside, the movie features Will Ferrell as Buddy, a human raised by elves in the North Pole who heads to New York City in the hopes of finding his biological family.

U.S.-based e.l.f. Beauty (ELF) saw its stock plunge nearly 25% in after-hours trading as the retailer slashed its revenue ...

Elf Beauty's stock price doesn't reflect its growth potential, according to Morgan Stanley. Analyst upgraded rating to Overweight with $153 PT.

Its brands include elf, elf skin, WELL People and KEYS soulcare. The company was founded in 2004 and is headquartered in Oakland, CA.

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