If you wake up in the middle of the night sweating because you fear you forgot to thaw your turkey before Thanksgiving, this news is for you. Butterball has unveiled a new "cook from frozen" turkey.

Butterball has introduced a no-thaw turkey for your Thanksgiving centerpiece. Thanksgiving falls later this year on November 28, prompting many to mark their calendars for ordering a bird to ensure it’s thawed, brined, and cooked in time.

Butterball’s new “cook from frozen" turkey requires only two steps to make it: unwrapping it and popping it in the oven.

The Garner, North Carolina-based brand is making the holidays simple for both first-time hosts and seasoned cooks.

Butterball just introduced its Cook from Frozen Premium Whole Turkey, which customers can simply remove from the freezer and pop into the oven on the big day. The company says there’s “no thawing, no mess and no stress” involved in the preparation of its new product.

Whether it’s your first time hosting Thanksgiving or your fifteenth, Butterball’s new turkey will make your day as stress-free as can be—so you have more time to spend with your family watching the Macy’s Thanksgiving Day Parade and copious hours of football.

If you dread the Thanksgiving feast preps, Butterball has at least one step in the process you can cut. Butterball has a new "cook from frozen" turkey you don't have to thaw. Cooking the turkey is now two steps: unwrapping and popping it in the oven.

The famed turkey brand just announced its Cook From Frozen Premium Whole Turkey, which essentially requires just two steps: Remove turkey from packaging. Roast it. "No more need for planning days in advance to thaw,

Holiday meals just got easier, thanks to Butterball's new Cook From Frozen Whole Turkey. The brilliant new product is here just in time for the 2024 holiday season and it promises to eliminate the (dreaded) thawing and preparation process.