Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.
For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...
A host of changes to stores and operations could help Starbucks escape its sales trouble, and executives are already planning the company’s next move.
Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...
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Jon Tower, Citi restaurant analyst, joins 'Squawk Box' to discuss Starbucks' quarterly earnings results, the challenges ...
"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...
Starbucks is following through on its commitment to get back to its roots, announcing plans to simplify the menu and ...
Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
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