Swedish electric car maker Polestar has announced it is working on a new car, called the 7, and that it will be produced in Europe.

Polestar CEO Michael Lohscheller has announced that his brand will be taking on the world’s best-selling car, the Tesla Model Y, with a new model that’s expected to go on sale by the end of the decade. To compete head-on with the Model Y, the Polestar 7 would have to come with a starting price at today’s prices in the mid £40,000s.

The automaker didn't provide any updates this time around, but in 2022 it confirmed the Polestar 6 roadster for production in 2026. The timing was still in effect last July, when Polestar showed the Concept BST, which hinted at a spicier version of the convertible sports car.