Barbie, Mattel and TOKYOPOP

The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.
Hot Wheels is celebrating the 10th anniversary of the Premium Car Culture series in 2025, and it's bound to be amazing. But ...
How the team at Mattel continues to drive creative thinking for this iconic brand ...
Mattel bought Matchbox when it acquired Tyco Toys for $755 million in 1997 and is still making them today. If you crave more Hot Wheels than you can find at local retailers, conventions and ...
Mattel (MAT) and manga and anime media brand Tokyopop announced a partnership to develop original manga-style graphic novels for children ages ...