The £95,00 London-based "head of generative AI innovation" will head up "AI-driven innovations in content creation" for TV shows and films. Derry Girls creator Lisa McGee told Broadcast magazine she found the news "incredibly depressing and, considering how Al material is generated, unethical".

ITV announced plans recently to hire someone to fill a role involving the spearheading 'AI-driven innovations in content creation,' which prompted some criticism

Derry Girls creator says ITV AI role is ‘incredibly depressing’ and ‘unethical’ - ITV asked for AI experts to apply to become an ‘innovative and visionary leader’ earning between £80,000 and £95,000 per year.

The creators of Derry Girls and Big Boys have hit out at ITV over the UK network’s plan to hire an exec who would use AI to create program ideas. Lisa Mcgee and Jack Rooke’s criticism came after it emerged over the weekend that ITV had been advertising for a ‘Head of Generative AI Innovation’

Screenwriters and content creators have criticised a “depressing” and “unethical” head of generative AI position created by ITV.