The International Olympic Committee (IOC) and Comcast NBCUniversal have agreed on a new groundbreaking partnership for the new digital era, taking advantage of the opportunities offered by the rapidly developing media landscape and the unique expertise of the global media and technology company.

Comcast's NBC Universal will continue to offer Olympic events through at least 2036, the company announced on Thursday. This article, NBC, IOC agree to expanded Olympics deal through 2036, was first published at The Desk.

The International Olympic Committee on Thursday announced a $3 billion deal allowing NBC Universal to broadcast the Olympics until 2036 in the United States. The new deal elevates Comcast NBC Universal to being a strategic partner rather than just a media rights holder.