Apple, Eddy Cue

Eddy Cue explains why Apple won’t make a search engine
If this Court prohibits Google from sharing revenue for search distribution, Apple would have two unacceptable choices. It could still let users in the United States choose Google
Apple exec lists 3 reasons the iPhone maker doesn't want to build a search engine
An Apple exec cited financial risk and potential privacy conflicts as reasons the company doesn't have its own search engine.
Eddy Cue reveals the three reasons Apple won’t build a search engine
Here are Cue’s reasons as to why Apple will never make a search engine: “Apple is focused on other growth areas. The development of a search engine would require diverting both capital investment and employees because creating a search engine would cost billions of dollars and take many years.”
3 Reasons Apple Won't Build a Search Engine
In a US federal court declaration, Apple SVP of Services Eddy Cue outlines why the company doesn't want to take on Google.
Apple Explains Why It Doesn't Plan to Create a Search Engine
Apple's senior vice president of services Eddy Cue has explained why the iPhone maker does not plan to create a search engine like Google. In
Apple does not plan to create a search engine: Apple Senior VP
Apple has no intention of developing its own search engine, according to Eddy Cue, the company’s Senior Vice President of Services. Cue disclosed Apple’s position during a recent court filing in the US Department of Justice (DOJ) case against Google’s dominance in the search industry.
Why Apple doesn't want to build a search engine
The US antitrust proceedings against Google are also about Apple's lucrative search deal. Head of Services Eddy Cue has now commented on this in court.
Without Google's billions, the DOJ expects Apple to build its own search engine. They're dead wrong
Despite the trio of reasons included in the filing by Eddy Cue, Bloomberg's Mark Gurman said last year that Apple might be ready to build its own search engine for iOS if the DOJ ends up forcing Google to make changes to how it shares search engine revenue with Apple.
Apple: It's 'Wrong' to Assume We'd Want to Create Our Own Search Engine
A court filing in the Google monopoly case reveals Apple's lack of appetite for building a search engine or entering the search text ad market.
Apple steps in to defend Google, says it 'does not plan to create a search engine' of its own
Apple is seeking to defend its deal with Google, which provides revenue sharing through Search. This comes after the DOJ threatened to break up Google's business after a court found that it holds an illegal monopoly.
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ChatGPT Search may prove Apple Search is inevitable
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