Beyond expands retail footprint with Buy Buy Baby brand purchase
Beyond executive chairman Marcus Lemonis said: "Bed Bath & Beyond and Buy Buy Baby have historically been synonymous with supporting families, their homes and all of life’s mile
Beyond Acquires Buy Buy Baby Brand Rights for $5M
Beyond has agreed to acquire the rights of the Buy Buy Baby brand for $5 million. The owner of Bed Bath & Beyond said Monday that it has entered into an asset purchase agreement with BBBY Acquisition to acquire certain assets, databases, domains, intellectual property, vendor relationships, and content related to Buy Buy Baby.
Buybuy Baby, Bed Bath brands reuniting under $5M asset purchase agreement
The move comes less than four months after the baby retailer announced plans to close its fleet of brick-and-mortar stores by the end of the year and become a “digital-first brand.”
Beyond, Inc. to Reunite Bed Bath & Beyond with Buy Buy Baby
Marcus Lemonis, Executive Chairman of Beyond, commented, "Bed Bath & Beyond and Buy Buy Baby have historically been synonymous with supporting families, their homes, and all of life’s milestones. Our goal is to go beyond the traditional omnichannel mindset,
Beyond to buy rights to Buy Buy Baby brand and reunite it with Bed Bath & Beyond
Beyond Inc.’s stock rose 1% early Monday in a deeply negative market, after the parent of Bed Bath & Beyond and Overstock said it’s agreed to acquire the global rights to the Buy Buy Baby brand and will reunite the two businesses.
Bed Bath & Beyond parent acquires BuyBuy Baby, could open brick-and-mortar stores
Beyond, Inc., the parent company of Bed Bath & Beyond said that BuyBuy Baby “has a strong future both online and in brick-and-mortar.”
Retail Dive3d
Beyond buys BuyBuy Baby for $5M
The move reunites the baby brand with its former parent company and includes the possibility of opening new stand-alone ...
Beyond stock rises following Buy Buy Baby acquisition
Shares of Beyond, Inc. (NYSE: BYON) climbed 3.4% as the company announced its plans to acquire the global rights of the Buy ...
Beyond Snaps Up Buy Buy Baby Brand For $5 Million: Details
Beyond, Inc., parent company of Bed Bath & Beyond and Overstock, has secured global rights to Buy Buy Baby for $5 million.